Analytical Market

What Is a Social Media Dashboard and How Will You Profit from Utilizing It Sotrender Weblog

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All of us already know that analyzing social media knowledge is essential. Such an evaluation helps us discover out our viewers preferences, enhance our content material efficiency and in consequence optimize our technique. Generally knowledge is all we have to impress our boss or shopper and show our onerous work.  

However let’s be trustworthy, nobody has time to spend hours on analyzing knowledge each day. And oftentimes it’s not even essential. 

However identical to you’re checking your emails each morning, you need to atone for your key social media metrics as soon as a day. do it with out logging in to every social platform and on the lookout for particular metrics every day? The reply is straightforward: you need to use a social media dashboard. 

Keep it up studying to see how one can profit from utilizing such a dashboard and easy methods to discover the right one for you.

Social media dashboard: what it’s and what it’s not 

Social media dashboard is a spot the place all of your social media KPIs (key performance indicators) are introduced.

That’s why such a dashboard shouldn’t be cluttered with knowledge. It needs to be simple to learn and it ought to include solely the information which might be essential to you at a time. Solely key metrics which might be most essential for you. 

So what ought to the social media dashboard seem like? It could be the simplest to check out each good and unhealthy dashboards examples discovered on the web. 

Right here is how, in our opinion, a very good social media dashboard appears to be like like: 

good social media dashboard example

Instance of a very good social media dashboard, source

Why is it a very good social media dashboard?

  • Knowledge are simple to learn and analyze 
  • It comprises solely key metrics which might be essential to you
  • It comprises each uncooked numbers and tendencies (improve/ lower introduced in percentages)

Only a glimpse and you understand how your profiles are doing!

What shouldn’t your social media dashboard seem like, then?

bad social media dashboard example

Instance of a nasty social media dashboard, source

We actually really feel it’s not the most effective dashboard you could find on the market, as a result of: 

  • It’s loaded with knowledge
  • There’s no clear division between platforms
  • Some charts are onerous to learn (or it’s even not possible to investigate them because of an excessive amount of knowledge they include)
  • Some knowledge is probably not actually related for a social media dashboard, e.g. prime cities (alternatively it can make extra sense to point out solely prime 3 cities with the largest improve within the variety of followers)
  • Dangerous UX 

That is the second I understood why entrepreneurs should not the largest followers of information evaluation. 😉 

Why do you want a social media dashboard?

Whereas social media analytics tools have been designed to make your life, and analytical duties, simpler, a dashboard is even a step additional. 

Particularly now, within the distant work period, we normally briefly focus on the present efficiency of our social media channels when we’ve got our every day or weekly standups. Based mostly on what our analytics urged the week earlier than, we resolve whether or not any further actions must be taken. Social media dashboards will offer you such essential knowledge simply in a minute, as an alternative of getting an worker put together a report by themselves for the entire division to go over. 

You’ll profit from utilizing a social media dashboard in a number of methods:

  • It’ll assist you to to maintain observe of your efficiency each day: there can be no must open every social media channel you run individually and dig for knowledge. Simply log in to the instrument you employ and such a dashboard can be likely the very first thing you’ll see. 
  • You’ll instantly know if there’s a want so that you can take an motion and revise what’s going on on a particular profile.
  • You’ll be capable of evaluate your profile to aggressive ones shortly. It’ll be simpler so that you can perceive your efficiency and your opponents’ ones by trying on the similar metrics. 
  • Because of all that, you’ll save time and also you’ll be more practical at work. 

Social media dashboard at Sotrender

Likely you, or the company you’re employed at, should not managing only one account. The vast majority of Sotrender’s customers are social media managers, who handle a number of social media profiles at a time.

That’s why at Sotrender we’ve launched a dashboard that’s barely completely different from those chances are you’ll know from different instruments. We came upon that it’s essential for our customers to see the largest modifications amongst all of the profiles they handle, in a glimpse.

The thought is that there additionally shouldn’t be many settings obtainable. A dashboard is sort of a touchdown web page – it ought to include solely probably the most essential info, and be simple to make use of and navigate. 

That’s why when accessing a Sotrender’s dashboard you’ll solely have 4 predefined durations of time to investigate knowledge from:

  • This week
  • This month
  • Final week
  • Final month 

Based mostly on interviews we had with our customers, we’ve provide you with metrics which might be essential from a entrepreneurs’ perspective. These metrics might differ barely relying on which platform you wish to analyze. 

Below every metric, you will note prime 3 profiles, which can be filtered from those with the largest progress (e.g. highest progress within the variety of followers) or from those with the largest worth. 

Other than the numbers, you’ll additionally see the modifications marked in inexperienced (if there’s a rise) or in pink (if there’s a lower). 

Relying on a platform, these metrics are:

On a social media dashboards for Fb:

  • Highest progress within the variety of followers
  • Highest Interactivity Index (which is an aggregated engagement metric)
  • Highest PTAT
  • Highest variety of customers’ reactions 
facebook social media dashboard

Social media dashboard evaluating Fb profiles at Sotrender

For the chosen time period you’ll additionally get 3 posts which had the very best engagement.

top posts social media dashboard

Prime posts on a Fb dashboard, Sotrender

Moreover, for the profiles you handle you’ll additionally see your prime followers.

top fans social media dashboard

Prime followers introduced on a social media dashboard, Sotrender

On a social media dashboard for Instagram:

  • Highest progress within the variety of followers
  • Highest common attain
  • Highest variety of profile views
  • Highest variety of consumer actions 
instagram dashboard

Dashboard presenting Instagram profiles at Sotrender

Respective to different channels, you’ll additionally see posts that gathered the very best engagement within the chosen time interval.

instagram dashboard

Prime posts on an Instagram dashboard at Sotrender

On a social media dashboard for Twitter:

  • Highest progress of variety of followers (share and the entire quantity)
  • Highest variety of followers (these two might not essentially present the identical: a profile could also be very huge however the progress within the variety of followers could also be not likely dynamic) 
  • Highest variety of model actions
  • Highest Activity Index (that is an aggregated engagement metric for Twitter)
Twitter dashboard at Sotrender

Twitter dashboard at Sotrender

Accordingly for Fb and Instagram, for Twitter you’ll additionally see 3 most participating posts in a particular time interval.

See your social media dashboard in Sotrender

Please simply observe that your dashboard at Sotrender can be created after getting added to your account not less than 2 profiles from one channel (for instance 2 Fb profiles or 2 Twitter profiles). 

Social media dashboard for monitoring adverts knowledge

What we’ve lined above was all about natural efficiency. However at present, the vast majority of manufacturers are placing numerous effort into social adverts as effectively. And monitoring their efficiency, effectiveness, and price range spent is much more essential.

Which means you’ll want one other dashboard and the excellent news is you could find it in Sotrender. 🙂

social media dashboard ads

Social media dashboard presenting adverts efficiency, Sotrender

The exemplary dashboard above is sort of self-explanatory, huh? 🙂

Such a dashboard is all you should monitor:

  • if you happen to’re getting nearer to attaining your targets,
  • if you happen to’re not overspending, and if the prices (e.g. CPC or CPM) are on the appropriate stage,
  • which of the energetic campaigns are the best and might be prolonged,
  • which campaigns are underperforming and must be switched off,
  • what are the important thing outcomes of every marketing campaign, e.g. the entire attain or the variety of clicks.

Access your ads dashboard

Use a comparability dashboard to spy in your opponents 

There may be additionally one other approach to create social media dashboards at Sotrender.

Think about that you simply run 5 Instagram profiles: 3 for eating places, 1 for a magnificence model and 1 for a clothes model. You’d prefer to create a dashboard just for the eating places’ profiles to match them to one another simply. It doesn’t actually make sense to match a profile of a restaurant with a profile of a clothes model, proper? 

You can too do this in Sotrender by utilizing the Comparability function.

That is how such a customized dashboard, in our instance for a couple of airline corporations, appears to be like like:

comparison dashboard

Comparability dashboard for chosen Fb profiles of airline corporations

Word that this dashboard comprises extra in-depth knowledge than the one which we’ve beforehand talked about. 

It’s additionally extra interactive – on a particular chart you may all the time unclick the profile (or profiles) which you’re not eager about in the meanwhile.


On such a comparability dashboard you’ll additionally get a couple of extra charts evaluating these profiles to one another. 

number of fans social media dashboard

Social media dashboards presenting the variety of Fb followers on chosen profiles

Create a comparison dashboard

An pressing want for extra knowledge? 

Social media is usually unpredictable, and the identical goes in your day at work. 

Everyone knows that generally an unplanned assembly can come up and what your social media dashboard gives gained’t be sufficient at a time. 

What now? 

If you’re a consumer of Sotrender, you may generate a PDF report anytime (really such a report can are available another codecs as effectively, however our prospects normally go for PDFs). In a minute’s discover (actually), you should have a full set of information presenting the efficiency of a particular social media profile prepared. 

Simply check out how simple it’s!


Clearly one can stay and not using a social media dashboard, as we will all survive with out visiting McDonald’s. 😉 However we must be making our lives simpler and extra nice, additionally at work, and accessing a social media dashboard is an ideal instance of that. 

What are your ideas about that? Do you suppose {that a} social media dashboard is a should in a marketer’s every day routine? Or perhaps you’ve already used some and you already know what such a dashboard ought to or shouldn’t seem like?

Be happy to share your ideas and experiences within the feedback part!

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