Mom’s Day is developing on Might eighth (within the US and Australia), which implies that you solely have a matter of days to make your pitch to Mom’s Day customers, and maximize your gross sales for the occasion.
Fortunate for you, many Mom’s Day customers wait until the final minute, and in the event you’re making an attempt to think about methods to make that last push, Twitter has shared some new insights and trend notes to assist increase your campaigns.
First off, Twitter has shared the highest 10 hottest Mom’s Day hashtags, primarily based on tweet exercise in 2021:
After all, the effectiveness of hashtags on Twitter is up for debate, with Twitter itself even recommending that manufacturers not use hashtags at all in certain cases. However in the event you have been making an attempt to latch onto key search tendencies across the occasion, I’d counsel that working a giveaway might be the most suitable choice, primarily based on these tags.
When it comes to when to start out tweeting about Mom’s Day, Twitter says that manufacturers ought to be sharing their marketing campaign messages “two or three weeks upfront, with an additional push the week main as much as Mom’s Day for the inevitable last-minute customers”.
So now, mainly, or final week in the event you occur to have a Mr. Fusion geared up Delorean in your storage.
Lastly, Twitter shares some notes on what you ought to be tweeting about heading into Mom’s Day.
- Reward concepts for moms, wifes, grandmothers, stepmothers, and caregivers. Traditional presents embrace flowers and jewellery, however don’t be afraid to department out
- Experiences and presents — for instance a Mom’s Day brunch or afternoon tea
- Mom’s Day card concepts and methods to indicate thanks
- Mom’s Day motion pictures and leisure
- Your personal story — are you a mom working a enterprise, or did your mum encourage you? Share your story for a extra genuine Mom’s Day Tweet
I imply, expressing your everlasting gratitude on your mom’s recommendation might be going take a number of greater than 280 characters, however in the event you can, or in the event you suppose your Mother would possibly learn your Twitter thread, go along with that (be aware that the ‘wifes’ point out above comes direct from Twitter’s put up, I simply left it in as a result of I believed it learn humorous).
In essence, the time is now, and if you wish to give Twitter promoting a shot earlier than Elon switches it off, perhaps it’s value working a marketing campaign to check, and see what you may get, with reference to achieve and response together with your campaigns.
I’m undecided that Twitter is one of the best platform for such a push, but it surely will depend on your product, and your concentrating on, and these notes will assist in formulating your tweet method.
You’ll be able to tread extra of Twitter’s Mom’s Day advertising and marketing ideas here.