Twitter has introduced that it’s going to launch its Branded Likes ad option to all advertisers from subsequent week, which is able to allow manufacturers to create customized Like animations for his or her tweets to assist enhance engagement within the app.
Branded Likes????: You’ve seen Branded Likes – these customized animations of the Like button which are making you want, not like and re-like a Tweet only for the enjoyable of it. We’ll make them accessible to all advertisers within the US, UK & Japan subsequent week. https://t.co/nIpfVpdEhc
— Twitter Comms (@TwitterComms) June 22, 2022
As displayed on this instance in a promotion for the current ‘Scream’ film, Branded Likes are stylized Like enhancements for particular tweets.
Although I’m unsure about Twitter’s level right here, that folks ‘not like and re-like’ these customized animations simply to see them many times. That’s not unfaithful, however I don’t suppose there’s any metric for this – so whereas it would improve engagement, you’ll haven’t any method of monitoring such exercise inside your marketing campaign stats.
Nonetheless, it may very well be an attention-grabbing possibility – the next finish one, for positive, given the extra technical necessities at play. But it surely might present one other interactive possibility to your tweet promotions, which can assist to enhance recall and resonance to your messaging.
However sure, it may very well be expensive. Twitter was as soon as charging $1 million for branded emoji hashtags around the Super Bowl, which is on the excessive, excessive finish, however does present some perspective on a equally themed content material possibility within the app.
Branded Like campaigns gained’t be that a lot, however relying in your promotion, they may very well be pricey, even when they do look cool.
Twitter says that it’ll make Branded Likes accessible as an advert choice to all advertisers within the US, UK and Japan from subsequent week.