TikTok has introduced a new slate of programming for Arab Heritage Month, celebrating Arab tradition through short-form clips, whereas additionally showcasing among the greatest creators throughout the #ArabTikTok neighborhood.
As defined by TikTok:
“For Nationwide Arab American Heritage Month (NAAHM), we’re proud to shine a lightweight on the creators and companies who uplift and champion the Arab neighborhood daily on TikTok, and inside their native neighborhoods.”
TikTok will host a spread of devoted reside streams all through April for the occasion, which can embrace numerous trend, music and leisure creators.
TikTok’s additionally seeking to spotlight Arab-owned small companies with a particular #ArabTikTok SMB video collection that can even run all through the month. And eventually, TikTok’s additionally placing a highlight on Arab music with R&B singer-songwriter singer-songwriter Ilham and award-winning singer-songwriter Najwa Karam highlighting tracks on the Sounds web page.
Customers will be capable to observe alongside through the #ArabTikTok hashtag, whereas TikTok’s additionally launching an #ArabTikTok content material hub to assist customers keep updated with the newest.
TikTok has been gaining traction in the Middle East, with utilization in Saudi Arabia and the UAE rising particularly quick.
Amongst 9.84 million energetic social media customers within the UAE, TikTok is reportedly now as much as 4.21m actives (Fb has 7.85m), whereas in Saudi Arabia, TikTok actually has more users than Facebook total.
Because it appears to maximise its alternatives, and facilitate broader connection and discovery, it is sensible for TikTok to focus on extra regional occasions like this, and to showcase totally different cultures and traits throughout the app.
You possibly can observe the #ArabTikTok hashtag to maintain up with the newest.