For a lot of firms Pinterest is primarily a visually participating social media web site used largely for marriage ceremony planning, DIY tasks and amassing recipes. Whereas it’s definitely true that Pinterest is visually participating (and barely addictive, I’d add), it’s far more than that. With over 250 million individuals on Pinterest and 90% of its customers content material to make a purchase order, Pinterest is an extremely highly effective advertising and marketing software for firms that need to join with their viewers in a artistic and interesting approach, whereas on the similar time directing followers to their web site and turning curious customers into conversions.
What units Pinterest aside from the opposite social media platforms as a advertising and marketing software is Pinterest’s giant consumer base, which makes it a priceless advertising and marketing platform for organizations and entrepreneurs of every kind. You’ll be able to attain 1000’s of individuals immediately with only one pin. Your Pinterest pins dwell perpetually, whereas your tweet solely has a lifespan of about 5-25 minutes and your Fb publish could dwell for 60 – 80 minutes. Pinterest is an aspirational type of social media. It invitations customers to share what they aspire to be or do. That is key, as a result of it allows customers to remain engaged with the content material they’ve pinned. Usually people who’ve pinned one thing will return to it when they’re prepared to truly purchase the product.
How can your corporation use Pinterest as a advertising and marketing software to assist enhance model consciousness and enhance gross sales?
1. Signal Up for a Enterprise Account
To get your corporation began on Pinterest, join a Pinterest enterprise account. That is free and offers you entry to Pinterest Analytics and different useful advertising and marketing options akin to a profile stating your corporation, Pinterest widgets and Pinterest tags. Be sure to select the best classes to your content material, in order that it turns into extra searchable for customers.
2. Share Your Content material
Pinterest is exclusive as it’s a place the place you may distribute all forms of content material. 85% of pinners favor visible content material and in contrast to Instagram, customers can have click-through dwell hyperlinks. Content material is shared on Pinterest boards. These boards will harbor all of your pins and share your content material for followers to discover and repin to their very own boards, which in return shall be seen by their followers. You’ll be able to have as many boards as you need. They are often organized into forms of inspiration, plans, concepts, themes or nevertheless you see greatest match to your model. This may even make it simpler to your followers to seek out the content material they’re trying to find. You’ll be able to invite followers to affix your boards for added publicity and to extend engagement in your boards. “Group Boards” enable members so as to add content material that pertains to your boards’ theme and share with their followers.