LinkedIn is at the moment seeing ‘record levels’ of engagement, and that exercise will continues to rise as we transfer into the following stage of pandemic restoration, and financial exercise ramps up as soon as once more.
That’s piqued the curiosity of many manufacturers, which are actually seeking to put extra concentrate on the skilled social community.
So how are you going to do it? What’s engaged on LinkedIn proper now, and what needs to be the main focus of your LinkedIn content material strategy?
The crew from Socialinsider lately teamed up with Cloud Campaign to glean some extra perception into simply that, analyzing greater than 141, 000 LinkedIn posts, from over 1,000 LinkedIn firm pages, to see which codecs are producing one of the best response.
Their key discovering? Native paperwork – as in posts consisting of PDFs uploaded straight on LinkedIn – generate 3x extra clicks than every other sort of content material. Many customers have additionally been utilizing this format as a sort of native LinkedIn carousel post, with every PDF uploaded displaying in a separate, swipeable show.
Movies additionally carry out nicely – you may try a abstract of their findings within the graphic under, or learn the complete analysis here.