Meta’s holding its first ever ‘Conversations’ business messaging conference subsequent week (5/19), the place it can showcase its newest improvements and coming upgrades for its messaging platforms, which now cumulatively have over 2 billion users.
And it’s bringing out the big guns for the event, together with CEO Mark Zuckerberg, who’ll ship the principle keynote deal with, together with COO Sheryl Sandberg and Uber chief Dara Khosrowshahi.
I imply, that is sensible, Uber has primarily constructed its enterprise on messaging, and Sandberg will sit down with Khosrowshahi to get his insights into how messaging platforms have facilitated Uber’s development, and fueled its connection technique.
In different periods, Meta’s inside engineers will focus on the newest messaging upgrades and enterprise instruments, which is able to possible embody new eCommerce integrations and superior advert instruments for WhatsApp.
Meta’s been attempting to generate extra income from WhatsApp because it bought the platform for $19 billion back in 2014. These efforts have compelled Meta to step by step change the main focus of WhatsApp, and in some points, soften its privateness options, which is not less than a part of the rationale why former WhatsApp CEO Jan Koum left the company back in 2018.
However at 2 billion users, WhatsApp presents enormous income potential, if Meta can get it proper.
It’ll be fascinating to see if it has any new options on this entrance to share subsequent week.
Following the keynote shows, there’ll be a variety of breakout periods and deep-dives, masking matters like ‘Methods to get began with messaging to assist your prospects’, ‘Constructing conversational commerce experiences’ and ‘Working with Meta’s companion ecosystem’.
It might be value tuning in to glean some extra perception into how messaging can complement your enterprise course of.
You possibly can take a look at the complete Conversations agenda here the place you too can register to attend the only day occasion.