LinkedIn is a key platform for skilled networking and connecting with potential job candidates – however how you utilize the platform is vital to find the proper individuals for the proper roles inside your group.
So how will you maximize your employer branding and candidate discovery efforts?
One possibility is to make the most of your staff, by encouraging them to interact with firm posts and content material within the app. There are proper and flawed methods to do that (word: lower and pasted messages shared by your staff aren’t the way in which to go), however LinkedIn has been working to make this simpler through a variety of recent company page features in the app, together with the merging its Elevate worker advocacy platform into its common instruments.
These additions have helped scientific provider Thermo Fisher Scientific increase its recruitment and employer branding efforts within the app.
As defined by LinkedIn:
“LinkedIn’s worker advocacy platform offered Thermo Fisher Scientific with a gradual stream of curated content material from LinkedIn Pulse and Newsle. Workers might remark and share these posts for simple social exercise, whereas additionally creating centered, related conversations round their work. Different business expertise linked with Thermo Fisher’s staff would see and work together with this content material, giving Thermo Fisher a pure solution to entice that expertise in accordance with the subject material most pertinent to them.”
Certainly, in accordance with LinkedIn, this strategy, utilizing Thermo’s staff to amplify key messaging, has resulted in a 62% improve in attain for its varied created and curated posts.
The under infographic offers an summary of how Thermo Fisher has maximized its messaging, which could possibly be value contemplating in your strategy.