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7 Nice Instruments to Handle Purchasers for Freelance Content material Creators

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By Ray O’Donnell

The content material advertising and marketing business in itself is an immensely aggressive area. And for freelance content material creators, the climb is even more durable. As a freelancer, you are a one-person staff. You must handle all the pieces single-handedly, from constructing a model to producing new enterprise to creating content that meets their expectations to managing your shopper relationships, in order that they maintain coming again. 

Except you are actually nice at multi-tasking, it is not stunning in case your purchasers usually depart pissed off and by no means come again. Consumer satisfaction is paramount for any freelancer and you can’t afford to disappoint them when you want to construct a loyal, returning shopper base.

On high of it, the Covid-19 pandemic has been each a blessing and a curse for freelance content material creators. Whereas freelance job postings have elevated for the reason that second quarter of 2020, 67% of freelance writers additionally say that their workload has elevated throughout this time. This makes it even more durable to dedicate sufficient time and guarantee buyer satisfaction.

Fortunately, there are instruments that may handle most of your client-facing duties even in case you are a solopreneur. Be it managing your purchasers’ content material initiatives or producing contracts and invoices, there’s a software program answer for nearly all the pieces you want. The one problem right here is discovering the correct ones.

To make your job simpler, we have curated an inventory of seven superior instruments that can show you how to with totally different areas of shopper administration in your freelance content material initiatives.

1. Narrato – Content creation and collaboration tool

As a contract content material creator, your shopper’s main concern when working with you is the way you create content material. Be it good copywriting for a enterprise or on a regular basis social media content material, high quality and consistency are the important thing necessities. 

Purchasers would wish to share their very own content material briefs, maintain monitor of their undertaking statuses, assessment the content material you create, recommend modifications, and extra. However until you might have a single platform to handle your content material creation course of, this could imply numerous forwards and backwards over e-mail, Google Docs, messenger apps, and a bunch of different disconnected instruments. In some unspecified time in the future, it will possibly get chaotic and irritating for each of you.

That is the place a instrument like Narrato suits in completely.

Narrato is content material creation and collaboration software program constructed particularly for content material course of house owners, together with freelancers. The platform has some very helpful collaboration options that show you how to share content material with purchasers simply, collect suggestions, and even publish content material on their websites/blogs. Your purchasers can even share their content material briefs which may be added to the ‘Temporary’ tab on every content material activity you create for them.

There’s a customized shopper consumer position on the platform utilizing which you’ll give purchasers entry to their initiatives on the platform and management what they will or can’t view. You may also give purchasers entry to your content material calendar in order that they will monitor their content material initiatives.

A few of the key options of the platform embrace:

·         A strong content material editor providing content material optimization recommendations and plagiarism checks

·         AI writing assistant to assist with outlines, conclusions, intros, content material enchancment, and extra

·         On-content feedback and messages for sharing inputs and collaborating with stakeholders

·         Content material calendars and workflow boards to maintain monitor of initiatives

·         Publicly shareable hyperlinks to simply share accomplished content material duties with purchasers/stakeholders

·         WordPress publishing integration for instantly publishing to the shopper’s weblog/web site

·         Tasks and Folders hierarchy to arrange all of your varied shopper initiatives on the platform

·         Customized consumer roles and entry

There are different options that may show to be fairly useful as effectively, equivalent to search engine optimisation content material briefs, free picture search, AI matter generator, and extra.

New options are being added to Narrato fairly often, making it a must have in each freelance author and marketer’s instrument stack.

In case you are on the lookout for some further freelance writing work, you too can register on Narrato Market which is their content material market for expert and skilled freelance writers.

2. Calendly – Appointment scheduling tool

Working as a solopreneur or freelancer, it may be tough to maintain monitor of all of your shopper conferences, calls or follow-ups on your chilly e-mail outreach. There’s a lot in your plate, that it’s simple to overlook an appointment or a name every so often. However this may have a critical impression in your status and your backside line.

Scheduling a name and never getting on it displays very badly in your private model. Purchasers can be skeptical about trusting you if you cannot maintain your appointments, regardless of how busy you might be.

Because of this you could keep a calendar and likewise set reminders for all of your upcoming shopper interactions.

A calendar instrument like Calendly may be very helpful for freelance content material creators on this regard. Scheduling your shopper conferences on Calendly is extraordinarily simple. 

All you could do is share your Calendly hyperlink with the shopper and allow them to decide a date and time in line with availability. You’ll be able to maintain solely these dates and instances open for scheduling on which you can be accessible, guaranteeing that there aren’t any clashes or overlaps.

Calendly may even ship you a reminder earlier than the decision so you do not neglect about it on a busy day. In actual fact, the platform can even ship automated Thank You notes to your purchasers after a name if you could.

3. Slack – Communication tool

With a view to have seamless communication along with your purchasers, it is vital that every one your conversations are centralized on a single platform. Usually freelance content material creators wrestle with communication, utilizing a number of channels like e-mail, WhatsApp, cellphone calls, Zoom Conferences, and extra.

Having your communications unfold over so many various channels makes the entire course of inefficient. You additionally danger shedding monitor of what was shared the place.

If you happen to can convey all of your shopper conversations to a single place as a substitute, issues can be so much simpler to handle.

That’s what Slack is for. Slack is a centralized communication platform the place you possibly can invite all of your purchasers and have one-to-one conversations. When you have a couple of level of contact on a undertaking, you too can create Channels on Slack and add solely these members who should be within the dialog. You’ll be able to have Channels for various initiatives and matters.

Slack additionally helps voice and video calls so you do not have to depart the platform. It integrates with most of your different productivity and shopper administration instruments, making it simpler to share information and recordsdata. You may also set automated messages wherever you could, so you possibly can focus solely on these conversations that want the human contact.

4. Agorapulse – Social media management tool

In case you are creating social media content material on your purchasers, managing content material on all their social accounts is usually a painstaking activity. Particularly in case you are planning on doing it manually. Ensuring that you’re posting content material often on all channels, moreover creating content material, is an added problem. 

That is the place a free social media scheduler or a full-blown social media administration instrument might help. Agorapulse is a social media administration instrument that gives you a bunch of options to assist handle your shopper’s social accounts. It helps Intuitive Publishing which lets you simply plan and schedule content material for all social channels, including the correct photos to every put up and textual content to customise posts for every channel. 

It additionally has a Social Listening characteristic utilizing which you’ll achieve insights into the newest tendencies on social, mentions of your shopper’s model and opponents.

Different helpful options embrace Analytics that present you which ones of your content material is working and which is not. 

The platform additionally has a unified social inbox for managing all social messages, feedback, and mentions in a single place, in case you might be accountable for utterly overseeing shopper social accounts. The platform affords a free trial too.

5. Canva – Visual content collaboration tool

In the case of content material creation, you could create not simply text-based content material however visible content material too. Whether or not you are creating content material as a freelancer for a shopper’s weblog or their social media accounts, you’ll need every kind of visible components to go along with it. From infographics to explainer movies to weblog characteristic photos, there’s numerous graphic design concerned in content material creation.

Although managing the complete course of single-handedly, you could not have skilled graphic designing abilities and there’s nothing mistaken with it. However purchasers will at all times search for a freelancer who may give them the advantages of a author and designer mixed, as a substitute of hiring two.

 It additionally locations you in a greater place to cost your providers increased for the added abilities that you simply convey alongside. That is the place a visible content material collaboration instrument might help.

Canva is the right instrument for this. It has 1000’s of templates for each sort of visible content material that you simply would possibly want, ranging from social media posts/movies to shows to flyers and brochures. 

The consumer interface on Canva is totally seamless, so anybody can design a shocking graphic with none experience in design. All you want is a watch for aesthetics. You’ll be able to share your design along with your purchasers as hyperlinks with viewing or enhancing entry. They will additionally touch upon the design to share suggestions.

The free instrument itself has a whole lot of templates, inventory photos, and graphics. With the professional model, although, you possibly can have entry to many extra high-quality belongings.

6. Bonsai – Contract management and accounting tool

With nobody to handle your funds and shopper contracts, it may be laborious to maintain monitor of issues. Proper from constructing your proposals to sending out invoices and managing enterprise bills, there’s a lot you need to do other than simply content material creation for purchasers as a freelancer. 

Since hiring an assistant or an accountant is often out of query for freelancers simply getting began, an excellent contract administration instrument, invoicing instrument, and accounting instrument can are available in actually useful. 

Bonsai combines all of those capabilities and extra right into a single platform. Bonsai is an entire freelance product suite that helps with all the pieces from Proposals to Contracts to Bills and extra. 

The platform has a number of contract templates, bill templates, quote templates, and others so that you can select from. It additionally affords Activity Monitoring, Consumer CRM, and Accounting and Tax administration options.

The platform works nice each for budding freelancers and established freelance companies. So it will possibly scale along with your rising enterprise and shopper base.

7. Harvest – Time tracking and invoicing software

In case your freelance content material creation enterprise works on hourly fees and time-based invoicing, then this can be very necessary that you’ve a correct system in place to account for the hours labored.

 It’s essential not simply to make sure that you get the correct compensation on your time, but in addition for bringing transparency to the entire course of and protecting your purchasers within the know.

A time administration app can precisely measure the variety of hours you might have spent on a undertaking, so you possibly can create an applicable bill based mostly on the pre-agreed charges.

Harvest is a time monitoring and invoicing instrument that gives easy and intuitive time monitoring. It permits you to monitor time out of your browser, cellular, and desktop relying on the place you spend your working hours. 

It additionally integrates along with your workflow instruments to make sure you could seize the time spent on these instruments too.

Harvest can even mechanically convert your tracked time and bills into invoices. Built-in on-line funds permit you to simply accumulate funds out of your purchasers as effectively.

Summing up

Freelance content material creation is usually a tiring job. Although there are a number of positives to it, together with the truth that you might be your personal boss, the challenges are equally powerful. 

Having the correct productiveness and shopper administration instruments in your arsenal ensures that your purchasers have a seamless expertise working with you. 

It additionally ensures that many of the rules-based and monotonous duties are taken care of whilst you can work on the extra necessary areas of your freelance content material enterprise.