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35 Instagram Content material Concepts to Remedy Artistic Block [With Examples] Sotrender Weblog

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Instagram is without doubt one of the fastest-growing social media platforms. However an rising variety of customers additionally means an rising quantity of content material. As quite a lot of manufacturers are utilizing Instagram as a advertising channel, you ought to be continuously ensuring that your model’s profile is standing out from opponents. 

So, relating to publishing content material, how do you take care of this a lot printed content material and a dip in your inspiration?

We’ve gathered over 30 Instagram content material concepts, each for posts and Tales, to remedy any entrepreneurs’ artistic block! Every concept is supported with correct instance(s) to spice up your creativeness even additional. 😉

Prepared? Seize your pocket book and begin planning!

32 Instagram Publish Content material Concepts

First issues first.

When entrepreneurs consider Instagram content material they normally consider common posts or Tales. However there at the moment are extra codecs, together with Stay, Reels and IGTV. Each presents numerous alternatives, particularly relating to the utmost size of movies. Maintain them in thoughts. Particularly IGTV, which nonetheless isn’t very talked-about however holds quite a lot of potential.

Unique presents, gross sales or devoted promo codes

Unique presents to your Instagram group are nice at making followers really feel particular. You may also let folks know when a sale begins (or allow them to know prematurely earlier than everybody else is aware of). One other concept is making a particular promo code to your Instagram group. It will let you know the way many consumers you’re getting from this platform.

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Humorous, inspiring, motivating… Since they are often fairly uncommon on Instagram, they nonetheless stand out from different sorts of Instagram content material. Add a related caption and CTA, and also you’ll generate engagement.

How-to content material

Whether or not it’s a how-to video, multi-image publish, video tutorial or recipe, it’s positively well-liked on Instagram. Why? As a result of it demonstrates the right way to do one thing in a simple and accessible method. And it’s helpful. So don’t be afraid of making ready your individual. You don’t even need to be a filmmaker to create one.

Behind the scenes

Manufacturers differ from influencers, bloggers and the typical Instagram consumer. That’s as a result of what they normally present is rigidly deliberate and scheduled in keeping with a method. Typically, it’s deliberate even 2 months earlier than being printed. And there’s nothing unsuitable with it. However wouldn’t or not it’s good to be a bit extra spontaneous typically? Like “We’re right here now, we’re engaged on this, and it’ll be prepared for you quickly.” Not solely does it give your upcoming content material context but it surely additionally brings you nearer to your viewers.

Interviews [or sneak peeks]

It could not appear so apparent, however sure, on Instagram you may promote this kind of content material. And in 4 methods, no much less:

  • Common publish: publish a sneak peek or essentially the most attention-grabbing items out of your interview [this may be up to 60 seconds long].
  • Instagram Tales: right here once more you may publish chosen items out of your interview. Simply do not forget that every Story may be as much as 15 seconds lengthy. Nevertheless, if you happen to add longer video (e.g. 45 seconds lengthy) Instagram will routinely minimize it into Tales. On Tales keep in mind (and suggested) so as to add subtitles to your movies, since so many customers watch them with the hold forth. Methods to put together such Tales-friendly video? There are many free video editing software on-line that are useful, even for a newbie. Amongst them, Filmora is without doubt one of the best video editors for newbies that you may simply tailor your video and add to Instagram.
  • IGTV: On IGTV you may publish the entire interview after which market it in your profile or Tales.
  • Stay: are you assured, effectively ready, and even spontaneous? Make your interview a dwell broadcast. Then it can save you it and reuse it later.

Content material associated to trending subjects

Heard of the Ice Bucket or 10 Years Problem? All of us did. Following trending subjects like these is a simple approach to create new content material and check out one thing new. Your viewers will respect the contemporary content material.

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Reap the benefits of real-time advertising

Whereas the developments talked about above are extra long-term, producing real-time advertising content material could make you stand out proper now. However to get seen, you must react shortly and be artistic on the identical time.

Your inspiration or advice

Simply examined one thing wonderful? Learn a e book, watched a film, or seen an interview? One thing received you really impressed? Share it along with your viewers! You may also consider this within the sense of B2B, in which you’ll be able to e.g. advocate an app, an organization, shoutout one other enterprise you admire, and even collaborate (cross promotion). Perhaps there’s one thing attention-grabbing occurring in your native space to inform your followers about?

Contest or a giveaway

It’s easy: contests have interaction. Not solely are they an concept for content material but additionally an effective way to extend your general engagement and follower base.
We’ve already ready a guide on how to create an excellent and legal contest.

Contest instance:

Giveaway instance:

Present the human face of your model

Share a day out of your workplace, your each day routine, present an occasion you’re part of, group integration, participating in a enterprise run… Present your followers that the folks working in your organization are actual, enjoyable, and cooperative folks, and have pursuits much like yours. Share all of the belongings you do collectively, present yourselves getting alongside and the environment of your group; the nice vibes will unfold.

Give your workers some display screen time

Individuals at all times wish to know who they’re speaking to. By exhibiting off your workers you’ll construct belief between customers and your model.

Deal with your Instagram profile like a collage – This one requires various work, preparation and correct planning, but it surely’s well worth the effort upon getting an excellent concept. Treating your profile as a single piece will flip it into your individual distinctive showcase.

Listed below are another, much more artistic Instagram profiles: @rickandmortyrickstaverse, @the_oa

Current your product in an attention-grabbing [non-obvious] manner

Presenting your product may appear simple. However doing it proper and making it profitable isn’t at all times so apparent. It must be eye-catching, artistic, and it has to make folks cease and concentrate. Listed below are some examples of what we imply:

Presenting your merchandise in an interesting manner is a should if you wish to encourage folks to purchase.

… or in an actual life, each day scenario

You may at all times create the impression that your merchandise are luxurious. However typically, it’s extra essential to point out how they had been created for actual folks and can be utilized each day. It’s additionally essential to point out them in on a regular basis conditions, not simply in excellent, stylized images. Individuals must know they will use your product on their approach to work or proper earlier than mattress.

Reap the benefits of user-generated content material

Oh, user-generated content material… That is what manufacturers actually love. It’s a simple approach to get new content material. On the identical time, customers are at all times desirous to make this content material for you! And when you share it, they’ll really feel appreciated and essential. It’s additionally a transparent signal that your model may be trusted and supply precious items.

Identical to Daniel Wellington (see under), make it a routine. By making a hashtag particularly devoted to this kind of content material (right here: #DWPickoftheDay) and getting your viewers accustomed to it, you’ll at all times have one thing to publish to fill any content material hole.

It’s particularly straightforward to make use of UGC on Tales. When customers add a Story and tag your model in it, you may immediately share it to your Story. Voila! New content material printed.

Employer branding

You may deal with your model’s Instagram solely as an employer branding channel. That is particularly helpful in technological firms and the IT trade. They don’t usually have that a lot to point out on Instagram. So as an alternative, hand over the Instagram profile to your HR division (or seek the advice of with them about your technique) and publish job presents, current any applications your organization presents, share enjoyable information about your organization, it’s historic moments, benefits of working there, and so forth…


It’s at all times enjoyable to journey again in time for a bit, isn’t it? 😉 

Share sneak peeks of what’s to return

Let your viewers know what’s coming. Whether or not it’s a brand new web site, new occasion, new product, new assortment, occasion registration, or the rest, make some buzz! Get folks anticipating and wanting it. 

… or make a countdown!

This can even make folks look ahead to what’s coming and wish it much more. Don’t overdo, nevertheless. Making a 30-day countdown could bore and even irritate folks. Go for one thing shorter or ship reminders solely each 5 days or so.

Start analyzing your Instagram content

Publish one thing humorous

You can seize something humorous from the online and publish it (and share the unique creator’s credentials, clearly!). Or you can make your individual content-related model or trade. Customers will respect the latter rather more.

Cute cats or puppies usually are not a prepared resolution for everybody. In some unspecified time in the future, customers will get fed up with this type of content material. So, cats and puppies are an choice… however solely to a sure extent. Utilizing them in the best context can work when achieved effectively. Have a look:


Have an excellent concept you’re very into? Flip it right into a sequence! Simply make sure that your viewers truly likes that sort of content material. Utilizing instruments like Sotrender will make it easier to discover out in the event that they do.  

Professional tip: use your individual hashtag for it too. One thing like #PickOfTheDay, #PickOfTheWeek, #MondayMotiation, #ThrowbackThursday, or no matter is related.

Share content material you’ve posted some place else [or already existing content]

Did you publish a brand new weblog publish in your weblog, video on YouTube, an infographic on Pinterest? Let your Instagram group learn about it! Add a direct hyperlink in your bio and mark it with #linkinbio in your publish. Share a bit of it and a sneak peek on why it’s value trying out. Then end your caption with a name to motion [CTA].

Share information or ideas

This feature may be fairly broad. What we’re referring to is sharing precious and helpful content material. So not humorous or inspiring content material, however helpful info related to your viewers. Right here you’ll positively must know your viewers: their wants and their issues. Undecided if you already know them effectively sufficient? Simply ask! And identical to that, you could have one other content material concept 😉 Asking a query is an effective way to point out your viewers that you simply’re listening and to obtain suggestions.

Present that your model cares

… in regards to the surroundings, society, area people, or animals. These days individuals are extra aware in regards to the world’s issues. They anticipate extra than simply good costs and good merchandise. They need them to have a optimistic affect on the world. Displaying your model cares in your Instagram will enhance folks’s perspective in direction of you.

Present how your product is manufactured

This concept could appear extra related in some industries than others, particularly FMCG. You may take this concept as it’s or take it in broad strokes, as the sky’s the restrict. Will probably be distinctive and is likely to be attention-grabbing to your viewers. The one factor to recollect is that you must use easy-to-understand language. No jargon!


Easy as that. Something essential taking place to you is value sharing. Relying on its significance and attraction, you may share such content material both in your profile or Tales. Don’t be scared to be spontaneous and present your actual ideas and emotions.


Share your hosted and arranged occasions, or those you participate in. Only one occasion presents so many content material alternatives! Sharing information about it, sharing registration, behind-the-scenes preparations, summaries, closing ideas, and invites for subsequent 12 months. So many potentialities!

Present appreciation to your viewers

Individuals wish to be appreciated. Your viewers, your clients, and your followers may be taken care of in some ways. A few of them we’ve already talked about, like sharing user-generated content material. However you are able to do a lot extra! Thank them for his or her suggestions and opinions on particular points, for his or her endurance while you had technical points. Ask for his or her ideas on a subject you’ve been excited about, give them one thing particular, or put together something they’ve been asking for. Deal with your viewers proper.

Publish what your viewers can determine with

It’s an effective way to get nearer to your viewers. However to do that, you must know your target market REALLY WELL. It is advisable deal with their wants, expectations, issues, and values to win their hearts. You need them to see your model because the go-to model. It’s particularly straightforward with clothes or magnificence manufacturers, the place girls communicate to girls however will work additionally with automotive manufacturers, for instance.


There’s additionally nothing unsuitable with sharing a few of your numbers 😉 Numbers at all times look spectacular and plenty of are concerned with them. And let’s be sincere, you may put every thing into numbers: what number of workers you could have, what number of shoppers, Instagram followers, coffees had this 12 months, and so forth…  

Get clear 

Clear and clear communication along with your followers must be your high precedence. It is best to by no means be afraid about being sincere with them, as that is what actually issues now on social media. Is something altering inside your product? Are you rising costs? Did one thing go probably not because it was deliberate? You shouldn’t strive hiding it out of your followers! Simply check out these two examples:

This or that?

Particularly you probably have fairly many merchandise in your supply, your clients could typically have issues with deciding which of them ought to they select, that are the very best for his or her wants. Make their life, and decisions, simpler! Hearken to what they’re saying and what questions are they asking, as these could be a prepared concepts to your subsequent content material.

Instagram Tales Content material Concepts

Tales is one other Instagram format. And let’s be sincere; it’s booming! It’s already one of many hottest developments in 2019, even for brands. Just some days in the past Tales hit 500 million daily users and a couple of million advertisers! What numbers!

When you can actually use all of the concepts talked about above with Tales, there are a number of that work particularly effectively on this 1080 x 1920 format.

What may be achieved solely on Tales is:

  • Extra complete graphics and even infographics – simply make sure that they’re readable. Whereas easy graphic design may be posted in your profile, something with a bit extra textual content gained’t look good and produce a lot worth. Depart that for Tales or different social media platforms.
  • Boards, reminiscent of seasonal ones. They’re an effective way to interact folks and attain new ones.
Instagram Stories boards

Instagram Tales boards

  • Instagram takeovers with an influencer, celeb or every other one that is related to your target market. Should you decide the best particular person, you’ll get an incredible quantity of views.
  • Q&A dwell classes. It’s a simple approach to reply any questions your viewers could have. Make classes on a particular matter or make it an open chat the place customers can ask questions. Lately, such Q&As are much more handy to run due to the introduction of the Query Sticker.
  • Stay – tour your workplace, share an occasion or fast replace, related information, or a spontaneous chat… Something that involves your thoughts 😉

Which of those content material concepts does your viewers like essentially the most?

There are such a lot of issues which may be posted on Instagram! However are all of them equally favored by your viewers? Most likely not. That’s why it’s value checking and monitoring how your content material is performing and the way participating it’s.

The very first thing to test is your Prime Posts printed over a given time frame.

Top performing posts, Sotrender

Prime performing posts, Sotrender

The identical may be achieved with Tales.

Top Stories, Sotrender

Prime Tales, Sotrender

In each circumstances, Sotrender can type posts by the metrics obtainable, reminiscent of attain, impressions, and so forth.

Top Stories sorted by Impressions, Sotrender

Prime Tales sorted by Impressions, Sotrender

Right here, keep watch over two extra Instagram Tales metrics.

  • Replies. Are customers replying to your Tales? If they’re, it means your content material is participating. Do not forget that the algorithm is conscious of every thing, so it’s additionally essential so that you can reply these DMs.
  • Exits. Whereas a excessive variety of replies is an effective factor, with exits it’s simply the alternative. When customers exit your Tales usually, it means your content material isn’t attention-grabbing sufficient. Analyze why.

Are your customers saving posts? If that’s the case, you’ll wish to know 😉

If they’re, it means they like what you’re posting. It’s a transparent signal you must make investments extra time in producing related items.

Check whether users are saving your posts

Test whether or not customers are saving your posts

Start analyzing your Instagram profiles with our 2-week free trial!

No extra excuses for artistic block

Now you may’t say you don’t have any publish concepts for Instagram, are you able to?

Seen one thing lacking on our listing? Tell us within the feedback! We’re very happy to broaden our listing with new concepts!

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